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Goodyear

EfficientGrip Cargo

Animation

Goodyear EfficientGrip Cargo – The new tire for light trucks

innovation mecom develops a short explanation animation for the new Goodyear EfficientGrip Cargo. The animation shows above all the highlights and advantages of this new tyre compared to conventional tyres.

The short film explains the many new features of the new and particularly efficient Goodyear tyre for light trucks. The animated scenes represent the everyday situations that Goodyear EfficientGrip Cargo tyres are facing. In addition to longer service life and fuel efficiency, this tyre exhibits special strengths in wet braking behaviour which promotes higher safety on wet roads.

This advantage is explained through a complex and realistic animation. The compact storyline of the 3D animation captivates and explains the tyre’s advantages within just 80 seconds. In the animated comparison of the light truck tyre range competitors, the Goodyear EfficientGrip Cargo shows its true colours.

In addition to tyre dealers, fleet and end customers are among the target group and can understand the tyre’s benefits through the help of qualitative animation. With the distribution of the animation to Goodyear EfficientGrip Cargo dealers, Goodyear is taking a step further by handing it out also as a promotional tool to interested customers alike.