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Audi

RS 5 Coupé

Animation
web based training

Aesthetic meets sportiness – The Audi RS 5 Coupé

The Audi RS 5 Coupé WBT explains the special features of this new high-performance coupé from Audi in a unique product training course.

This web-based-training has been designed for Audi AG and was developed in a responsive design. Programming in HTML5 allows it to be displayed on desktop computers, tablets and smartphones.

To launch the new Audi RS 5 coupé, Audi sales and Audi AG employees throughout Europe experience all the visual and technical highlights of the elegant Audi racing athlete in an interactive e-learning training course. This WBT has been aimed at uniting the components of aesthetics and sportiness. This approach is realized, among other things, by implementing the new Audi corporate identity, including adapting a new menu structure based on the new Audi corporate design.

A special highlight of the e-learning training course, is an elaborately constructed 3D flight around the exterior, in which the different optical trim level packages can been visualised. The viewer not only receives detailed information about the packages, but also learns the multitude of different customization and configuration options.

In addition to the detailed comparison of the Audi RS 5 Coupé in the competition field, the user can also interactively experience how strongly the Audi RS 5 Coupe optically differentiates itself from the Audi S5.