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Audi

A3

Animation
web based training

An eye-catcher with trim lines-concept

With the A3, Audi is still the segment leader in the A-premium segment. The newest generation of the A3 also captivates with its many highlights. In order to inform Audi employees about these innovations, innovation mecom develops interactive training for Audi.

The highlights of the Audi A3 include new headlights and tail lights, wheels design, exterior colours, Audi virtual cockpit, trim lines concept, MMI operating concept and S tronic in more variants. Audi employees not only have the opportunity to discover these innovations, they can also experience them interactively. A flight through the redesigned interior, a direct comparison between the new and predecessor models or videos to demonstrate the new driver assistance systems of the A3 – there are many possibilities to explore the new A3. The many playful elements and mini-games invite you to try them out. This also gives employees important arguments for customer consultations.

Through the implementation of web based training with HTML5 technology, the employees can take a time and space-independent look at the knowledge to be learned. The training has been built in the form of a responsive microsite. Thus it is possible to complete it on PC, Mac and also on iOS, Android and Windows tablets.