The application of VR and AR technologies opens up a broad spectrum of advantages for media-supported continuing education. Virtual learning content that relates to a specific real-world context can be explored interactively and enriched and trained with content using graphics, animations and videos.

The effect: By addressing several senses simultaneously, learning content can be internalized more intensively. This promotes the acquisition of knowledge and increases the fun factor in learning.

Example automotive industry: Training in the industry is characterized by the close combination of theory and practice. Virtual learning scenarios can offer learners the opportunity to apply theoretical content in a simulated practical situation - for example, during the assembly of a transmission or during the prototyping process if a product has not yet been launched.

In contrast to Augmented Reality (AR), where elements such as video, audio and graphic data complement reality, in Virtual Reality (VR) the real world is replaced by a completely simulated one.

With the help of VR and AR technologies:

  • Complex products and their functions can be simulated
  • Operations in difficult to access and dangerous locations can be trained
  • Delicate activities can be trained without risk, since mistakes in the virtual world have no consequences, but can still point to real dangers
  • Employees can be trained to react confidently in critical situations
  • Meetings can take place virtually
  • Other possibilities are e.g.: Remote Maintenance and Remote Collaboration


Case Study 1

Discover the luggage compartment of the Audi Q7

Presence, performance, precision: In order to present all the optical innovations and technical highlights of the Audi Q7 to its employees, the Group gave its employees a Product Launch Training. The event should be given a special touch. That's where we came in. The mission: an AR app. The goal: an unforgettable event.

We were commissioned to develop an AR app for the presentation of the Audi Q7. The thinking behind it: The participants of the Product Launch Training, all AUDI employees, should see for themselves how variable the space available in the Q7 is. With a maximum storage space of up to 2050 litres, the sporty SUV is a true space miracle.

With the help of the app, participants could load virtual objects into the detailed immersive trunk - boxes, suitcases, a surfboard... In order to adapt the load volume to their needs, they were able to move various parts of the rear seat bench thanks to augmented reality and thus get a feel for the vehicle.

By combining theoretical knowledge and virtual hands-on training via the AR app, Audi was able to establish a deep connection between employees and the launched product in an exciting way. As an alternative to the stupid memorization of key figures, volume values and general features an unforgettable experience could be created, which also contributed to the exchange and getting to know each other. After all, who doesn't like to discuss how to stow a surfboard in the trunk?

Case Study 2

Team Challenge Room

Learning is boring and exhausting? No way. With our "VR Team Challenge Room", we present a system that uses a 3D environment to create an innovative learning scenario. Learning and querying specialist knowledge becomes an experience.

The achievements of digitalisation were used in a targeted manner in the project we developed for AUDI AG, which we can also adapt to your needs, in order to integrate the participants in a virtual learning environment - here a workshop hall. Within this 3D setting, specialist knowledge can be queried as well as new knowledge can be conveyed. The special thing: Through the VR-Challenge, the teams get to know a learning world that combines two realities in a didactically meaningful way. The recipe for team building requires only four ingredients: Challenge and motivation, teamwork and a sense of achievement.

The gaming app is the virtual form of an escape room. It was used to create a gripping, interactive game for the Audi Group's International Sales and Service World Championship, which was first used in 2019. The "VR Team Challenge Room" contributed significantly to team building and increased the fun factor during the competition. This was possible thanks to the symbiosis of two factors: Challenge Game and Virtual Reality.

The principle: tasks must be solved in a team dialogue. One person per group is immersed in the VR-Adventure; they are supported by their colleagues. The "VR Team Challenge Room" is part of a series of tasks that Audi employees must complete during the competition. In contrast to the non-virtual tasks, the VR-Challenge is characterised by an exceptional level of interactivity. The clue: The puzzles are virtual, the time is real. Meaning: The tasks must be solved within 15 minutes. If the time limit is exceeded, an alarm signal sounds and the task is considered as not passed.

What makes our AR/VR apps stand out



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