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Bang und Olufsen


web based training

Audi and Bang & Olufsen have been partners in developing exclusive sound systems since 2005.
In order to present the advantages of the two available Bang & Olufsen sound systems to the Audi employees and to allow them to become familiar with the key sales arguments, innovation mecom has developed a web-based e-training program (WBT) for Bang & Olufsen.

Bang & Olufsen means high-tech, the best quality and unusual design. That is why a very special approach was also selected for this training. The virtual city BeoCity serves as a menu and central theme where Audi employees can experience the various milestones of Bang & Olufsen. Informative videos, high-quality graphics and didactically sound exercises provide Audi employees with the most important product knowledge about Bang & Olufsen as well as their Car HiFi systems so they can always react confidently to customer questions.