THE NEW AUDI A3 – AN EYE-CATCHER WITH LINES CONCEPT
With the A3, Audi is to this day segment leader in the A-Premium segment. Even the latest generation of the A3 impresses with many highlights. innovation mecom has developed an interactive training course for Audi to inform Audi employees about these innovations.
New features for the Audi A3 include headlights and combination rearlights, wheel design, exterior colours, Audi virtual cockpit, lines concept, MMI operating concept and S tronic in several variants. Audi employees not only have the opportunity to view these innovations, they can also experience them in a targeted manner. For example, with a flight through the redesigned interior, a direct comparison between new model and predecessor or videos demonstrating the new driver assistance systems of the A3. So there are many ways to explore the new A3. The many playful elements and mini-games invite to try them out. This also provides the employees with key arguments for the customer discussion.
By implementing the Web Based Training in HTML5 technologies, the employees can deal with the knowledge to be learned independently of time and space. The training was structured in the form of a responsive microsite. Thus it is possible to run it on PC, Mac and also on iOS, Android and Windows tablets.