OEM-Partner Training

Bang and Olufsen

Selling OEM parts with reliable and well-informed information – the multimedia-based WBT trains the sales arguments and brand values of the partner.

Audi and Bang & Olufsen have been partners in the development of exclusive sound systems since 2005.
innovation mecom has developed a web-based e-learning (WBT) for Bang & Olufsen to introduce Audi employees to the advantages of Bang & Olufsen sound systems and to learn about their most important sales arguments.

Bang & Olufsen stands for high-tech, highest quality and an extraordinary design. For this reason, a very special approach was chosen for this training. The menu and guiding theme is the virtual city of BeoCity, where Audi employees can experience the various milestones of Bang & Olufsen. Informative videos, high-quality graphics and didactically meaningful exercises bring Audi employees closer to the most important product knowledge about the Bang & Olufsen brand and its Car HiFi systems so that they can always react confidently to customer questions.