GAUSELMANN VIRTUAL REALITY – IMMERSE YOURSELF IN SIX VIRTUAL DECADES
The vending machine manufacturer Gauselmann celebrated its 60th anniversary and wanted to present the company history with its milestones. This should be done in a special and tangible way. For this, innovation mecom created a virtual reality experience. A video that visitors could watch with VR glasses. To further enhance the 360° experience, the users sat on a swivel chair. In order to counteract a possible monotony in viewing, the decades were interpreted in different ways, thus creating new visual experiences. A virtual world was created, which on the one hand contains details from the world of slot machines, as well as pictures from the 60-year history of Gauselmann. The whole thing was rounded off with pictures from contemporary history, which provided many an aha-experience. Depending on the point of view of the target group, around 20000 visitors attended the anniversary celebration. It was important that it was easy to use, so that even those who have not yet dealt with VR could view it. An international audience should also be addressed, which is why the VR experience is available in German, English and Spanish.